What happens when an investor “friends” his broker or agent and they use Facebook chat or e-mail to discuss account activities? This sort of scenario sends shivers through the spine of those responsible for compliance in the financial services sector. We’ve seen a huge market develop around compliance enforcement for e-mail and IM, now those same concerns are extending into the social space.

FINRA, the Financial Industry Regulatory Authority, issued new guidelines this week designed to help financial firms balance the need to enter the social world with the need to meet electronic records retention rules. The problem for enforcement managers so far has been the lack of tools. While companies such as Facetime Communications have introduced social site enforcement gateways, it remains difficult to cover all the bases as social sites rapidly grow. Ultimately the heart of any successful compliance strategy is user training and a solid acceptable use policy for those accessing social sites. Financial firms would be wise to carefully read FINRA’s recommendations and proactively take measure to limit their risk.

At this week’s Lotusphere IBM introduced “Project Vulcan“, it’s road-map for integrating public and private collaboration and social communities into an extensible set of user interfaces. Ed Brill notes that Vulcan “is the blueprint for where Lotus Notes is going.” Vulcan continues a trend by IBM to merge Notes into public social networks, highlighted by last year’s announcement of LinkedIn integration with Notes.

IBM’s announcement, coupled with Cisco’s recent introduction of public social hooks into its Enterprise Collaboration Platform demonstrate a continued convergence of public and private social networks. These moves highlight the reality that social network such as LinkedIn, Twitter, and Facebook are increasingly used for legitimate business purposes rather than for entertainment or catching up with friends and family, but they also raise alarms for those responsible for governance, compliance, and security. I expect that over the next year we’ll see a continued battle between those responsible for information protection and those looking to improve collaboration. Vendors can help their odds of success by addressing compliance concerns up front.

In case you missed it, Cisco took the wraps off its social/collaboration strategy yesterday at its Collaboration Summit (#ciscocollab) summit in San Francisco. Cisco fired a salvo deep into the territory of Microsoft and IBM Lotus (and to a lesser extent, Google) with its own suite of products covering messaging and social computing. Cisco also introduced numerous video and real-time collaboration products designed to broaden access to its telepresence suite, mate video with WebEx web conferencing, and easily enable inter-company collaboration.

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