Microsoft last week announced a connector between Microsoft Outlook, and profile information in Facebook. The service works by matching a user’s e-mail address to their Facebook profile. So if one of your contacts in Outlook is on Facebook, you will see whatever information is publicly available from their profile within Outlook (or whatever information you can access if you are “friends”). Microsoft previously announced a similar integration between Outlook at LinkedIn.

Microsoft’s move creates new challenges for organizations trying to balance the need to embrace the world of social software with concerns over security, compliance, privacy and productivity. Our 2010 benchmark of over 200 companies shows that 40% block access to public social sites such as Facebook, Twitter and YouTube, but often are forced to back off blanket bans due to employee demand or business justifications to participate in public social communities. Meanwhile, only 23% have a formal social strategy.

Allowing employees to engage with public social networks can provide real benefits in terms of building personal relationships with customers, partners, and suppliers, but of course carries risk and must be implemented with respect to information protection requirements (See Socialware’s recently released Guide to Facebook Social Networking Compliance).

We continue to spend a lot of time working with our clients to try and help them balance the need for openness with the reality of governance. Enterprise managers should take efforts by Microsoft and others to poke holes in the social firewall as further justification for a proactive enterprise social strategy.

I’m attending this week’s annual SAP customer/partner conference: SAPPHIRENOW (Twitter hash-tag of the same name to follow numerous tweets). It’s the first time I’ve been here, mainly because things like ERP and BI have seemed like foreign languages to me given my background in real-time communication and collaboration, but what I’ve seen so far has been eye-opening, and exciting: the continued integration of social computing into business process management systems.

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Salesforce.com’s Chatter social computing service is now available to a limited number of private beta participants. Salesforce.com’s first shot across the social computing bow was fired back in November when they announced the service, now that the wraps are coming off we’ll see if Salesforce can compete against the likes of Microsoft, IBM, a plethora of emerging vendors, and even Cisco.

I think Chatter has the potential to be extremely disruptive. Salesforce brings some inherent strengths to the table, it’s arguably the most widely deployed software as a service, via the SaaS delivery model Salesforce can bundle Chatter with the services it’s already providing to end-user customers, in effect going around IT and undercutting more centralized attempts to bring social computing to the enterprise via stand-alone platforms such as Confluence, Jive, and SocialText, or as add-ons to collaboration tools such as SharePoint or the Notes/Domino/Quickr suite. Salesforce also points to the opportunity for its development partners to integrate Chatter into the tens of thousands of Force.Com developers, but to succeed Chatter must evolve beyond a Salesforce-based application and offer the opportunity to integrate into other collaboration applications. It must also overcome concerns related to compliance and security of storing potentially discoverable conversations in the cloud.

First posted on CloudAve

A live blog of the presentation….

Christian Finn, Director of SharePoint Product Management, and Alina Fu, Product Manager, Social Computing talk about the SharePoint 2010 offering.

An interesting approach – Christian and Alina ran a “speed dating” session trying to message the major thrust of 2010. Christian pushed the big customers who use SharePoint to collaborate and, with honesty, admitted the failings of an ActiveX-centric approach.

Personal connections, finding subject matter experts, consumer features for the enterprise. 2010 has a dynamic newsfeed directly to an individual site. Personal profiling linked with contextual search.

2010 has a better user experience across blogs and wikis – unleashing the creativity of the users. Enabling the use of podcasts within the product.

User rating and commenting of content inside or outside of SharePoint. Tagging linked to newsfeeds.

The security question - “It’s Microsoft so it’s safe”. Content management extends to the social media content.

Flexibility – 2010 enables advances customization, within the browser for an individual user or a team. A full range of APIs and tools to customize the look, feel and functionality.

And the speed date is over… And the audience goes wild… (not so much)

50 Essential Strategies for Creating a Successful Web 2.0 Product

Author: Dion Hinchcliffe, 1/26/2009. Reposted from Social Computing Magazine.