Mar 20th, 2009 |
I had the opportunity recently to catch up with Andrew, the person who coined the term “Enterprise 2.0″ a few years back. Andrew is a professor at the Harvard Business School, and he has just completed a book on the topic.
The takeaways from the talk with Andrew:
- The spottiness of adoption is interesting. In some sectors — software development — wikis have become a commonplace platform. But elsewhere, it’s very uneven.
- Andrew believes that leadership is very important, and often absent where Web 2.0 technologies aren’t being adopted.
- Andrew believes that Twitter is being more widely adopted where the default is openness.
- Great anecdote about Tivo, as an example as a better mousetrap that remained a niche tool. Many Web 2.0 tools fall into the 9X Effect, where the proponents overestimate the benefits by a factor of three, and those that haven’t adopted them underestimate by a factor of three.
- He mentions Euan Semple as an exemplar (see his interview, IT Is Not The Source Of Innovation.)
- Andrew asked me to look into how companies are exploring the “borders” of tools, how companies avoid (or don’t) building walled gardens.
I will certainly be speaking with Andrew many times in the coming months.
