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Archive for the tag 'Community Management'

Jun 24th, 2009 | Ben Kepes

Community & Social Network Sites: Think Adoption, Not Deployment

Ben Kepes

Cross-posted from CloudAve by Ben Kepes.

The three keys to adopting of community sites? Simplicity – Ease of use – Engagement.

How to meet privacy requirements across different geographies and jurisdictions? Obviously much easier for inwards facing communities but even then there are different privacy requirements in different countries. Have a base level of information and make further information optional – Genentech allows users to change their own profile pictures and this has created additional buy in. Keep official directory of records and social networks separate – allow employees on social networks to represent to each other how they see their role, this is different from a formal employee record where job titles and descriptions are more formalised – the comparison gives users some useful context.

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May 27th, 2009 | Janetti Chon

ReadWriteWeb’s Guide to Online Community Management

Janetti Chon

If you hadn’t already learned, ReadWriteWeb released premium reports for businesses the other week. I posted it on Web 2.0 Expo’s blog and somehow missed this outlet, so making amends now.

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Editor Marshal Kirkpatrick said in his launch post:

Businesses seeking to engage with online communities on their own websites or all around the social web will find the guide invaluable in getting up to speed on the state of the art and making sure their employees have the foundation they need to be effective.

The end product is in two parts. Part one is a 75 page collection of case studies, advice and discussion concerning the most important issues in online community. Part two is a companion online aggregator that delivers the most-discussed articles each day written by experts on community management from around the web.

There is so much interest in community-building for businesses that it’s the right time for this type of report to surface. The report is a collection of case studies and testimonials – and as Sameer Patel (Pretzel Logic) wrote in his blog post, one can struggle “with the idea of buying a premium report that was largely peppered with quotes from articles that I’ve read before…” but what Marshall has provided is an in-depth and intelligent collection of the most salient, relevant and helpful quotes – scoured from across the interwebs, and from those at the forefront of community management.
Sameer proceeds to present an in-depth review of why the report is valuable to Enterprise businesses so do read on…

You can download a free sample section of the report here.

My quote as an early reviewer:

“This report is a thorough collection of tips for community-building, and for understanding the variety of community management roles out there today. I found quotes on almost every page that had me nodding my head in agreement.”

- Janetti Chon, Community Manager for TechWeb/O’Reilly Web 2.0 Expo

You can also find me on page 24

:)