Evolved Positioning

I’m excited about the direction this brand is headed. Enterprise 2.0 has been a key driver in pushing social forward, creating a forum for buyers and sellers to connect and explore the power of social and collaboration in business. Once considered a “rogue” market, social is now mainstream.  As 2012 gets underway, social will not only dramatically change the way we do business, but can also inform the business due to an abundance of new data – data that can be mined to improve internal business processes  and create operational efficiencies in customer and partner networks.

Mobile will play an even more important role in the enterprise this year, and reflecting on this trend, we announced Mobile Connect which will run alongside Enterprise 2.0 in Boston this year.  Like social, mobile will fundamentally change the way we do business. Mobile and social are enabling new inputs, fueling vast amounts of data, and creating an opportunity for businesses to run more effectively than ever before. The tools that provide a deep, meaningful analysis of big data will be as integral to the success of these initiatives as the technologies themselves.

We are experiencing a renaissance in enterprise social software. Disruptive forces including social, mobile and better analytics are all influencing enterprise apps, reshaping them from a user’s perspective. Enterprise 2.0 events and online portfolio will continue to be at the forefront of the renaissance playing out. E2’s diligent reminder and question for 2012 attendees is:

The technology is here – is your enterprise ready?

E2 will be the place for enterprises to step back and rethink what the influences of mobile and social mean for their business, and to find out what’s next in enterprise apps. Enterprise 2.0 will continue to bring together key IT and business leaders tasked with making decisions about the future of their organization’s enterprise applications – expect E2 to continue to serve up relevant content and provide real context for attendees.

New 2012 Advisory Board

To help E2 evolve its new positioning, we’re bringing in the big guns to help us get there. Along with some of the usual suspects from previous years, we’ve added a few new folks to the Advisory Board. Say hello to our 2012 members:

	Nathan Bricklin SVP and Head of Social Strategy Wells Fargo Wholesale Banking
	Lee Bryant MD Europe Dachis Group
	Tony Byrne President The Real Story Group
	David Carr Editor The BrainYard
	Ross Fubini Advisor Kapor Capital
	Adam Graff Senior Manager, Collaboration Services Genentech
	Josh Greenbaum Principal Enterprise Applications Consulting
	Rachel Happe Principal and Co-Founder The Community Roundtable
	Irwin Lazar Vice President, Communications Research Nemertes Research
	Maribel Lopez Principal Analyst and VP, Constellation Research; Founder, Lopez Research LLC
	Oliver Marks Partner, Sovos Group and blogger ZDNet Collaboration 2.0
	Ross Mayfield Chairman and Co-founder of Socialtext; VP Biz Dev, SlideShare
	Andrew McAfee Principal Research Scientist, Center for Digital Business MIT Sloan School of Management
	Sameer Patel Partner, Sovos Group
	Sara M. Roberts Book Author and President & CEO Roberts Golden Consulting
	Andy Wang Principal Systems Architect Genentech
	Steve Wylie General Manager UBM TechWeb

New 2012 Vendor Board

E2 can learn a lot from our partners. Although we are an independent conference, ultimately every vendor in this space is encountering the same challenges and opportunities, and to create an opportunity for the conference to learn from our sponsors, for the first time in the event’s history, Enterprise 2.0 has created a Vendor Advisory Board. These folks will serve as a litmus test for ideas and weigh in on positioning. Please meet the 2012 Vendor Board:

	Lawrence Coburn CEO and Co-founder DoubleDutch
	Mike Gotta Senior Technical Solution Marketing Manager for Enterprise Social Software Cisco
	Nikhil Govindaraj VP, Products Moxie Software
	Aaron Levie Co-founder & Chief Executive Officer Box
	Andy MacMillan VP of WebCenter Product Management Oracle
	Nathan Rawlins VP of Product Marketing Jive Software
	Walton Smith Senior Associate Booz Allen Hamilton
	Jared Spataro Sr. Director SharePoint Product Management
	Ramin Vosough Vice President, Products Neudesic
	Michael Wu Principal Scientist, Analytics Lithium Technologies, Inc.
	Tim Young VP, Social Enterprise VMware

Mobile Connect

As I mentioned earlier, mobility will play a major roll in this year’s conference. Emulating the success E2 has achieved in bringing LOB and technical leaders together to ensure they’re working in lockstep, UBM TechWeb is launching Mobile Connect, the defining conference for mobility in the enterprise. The event will take place alongside Enterprise 2.0 Boston at the Hynes Convention Center, June 18 – 21, 2012.

The Enterprise 2.0 Conference has been a major force in leading the enterprise social software market, and with the announcement of Mobile Connect, UBM TechWeb continues to play a leadership role, helping people harness the opportunity mobile technology presents to change the way they do business, serve customers and go to market. Mobile is here and companies need a forum to debate and define how this disruptive technology will accelerate their business. Mobile Connect will bring together enterprise mobility thought leaders to discuss the innovations in mobile, and how forward-thinking companies are getting the technology to work for them, providing unprecedented business value. The conference will explore topics including:

• Mobile App Development
• CoIT
• Analytics
• Voice Input
• Video
• Mobile Management
• Mobile Platforms
• Enterprise app stores
• Tablets
• Location based services
• Mobilizing business processes
• Mobile Networking (WAN and WiFi)
• Bring Your Own Device
• Security and Governance.

Craig Mathias and Maribel Lopez are the Mobile Connect Conference Co-Chairs and will be driving the content for the events. E2 attendees with a full conference pass will be able to attend Mobile Connect sessions and meet with Mobile Connect sponsors on the show floor.

Digital Happenings in 2012

E2’s digital arm continues to grow. We host two virtual events per annum, and our webcasts series runs throughout the year. A couple of E2 events to note on your calendar:

• Feb 16, 2012: E2 Virtual Event; Topic: Social Analytics: The Bridge to Business Value
• September 26, 2012: E2 Virtual Event; Topic: The Power of Convergent Disruption: What’s Next in Enterprise Apps

And of course expect more great coverage from David Carr and all of our contributors over on The BrainYard.com. We’ve got a lot to look forward to and I’m excited about what lies ahead in 2012.

I was able to attend a few sessions this morning and in the spirit of sharing, I want to pass along some things I learned at Day 1 of Enterprise 2.0 Santa Clara:

1. Internal (Enterprise) communities are a good way to expose needs and matching needs of members.
2. You have to share what is good and what is not so good to get a true sense of what is working and what isn’t.
3. Community is about getting members to a certain level of “social comfort” #e2conf (@rhappe)
4. Community is where work happens.
5. When welcoming new members, there is always a “what’s next”
6. Advocates play a huge role in enterprise communities
   1. Share community  work
   2. Increase & reach – word of mouth
   3. Prune & Create
   4. Source of Trusted Feedback

I can tell you that my brain is very happy after absorbing all of the information today. I’m looking forward to continuing my Enterprise 2.0 Santa Clara education tomorrow. You can too – register now for a *25% Discount on Enterprise 2.0 Conference passes or a free expo pass by using the following Priority code: CPHJES11 and attend all of the free sessions.

Feel free to follow me on Twitter for more inside Enterprise 2.0 updates.

Let’s do this!

Cheers,

Jason

Human Resources responsibilities – recruiting needed talent, managing it, complying with disparate global payroll requirements and dealing with staffing changes and succession plans involves executing many complex processes, checks and balances. Like IT departments, HR professionals have to keep vital enterprise systems functioning, often with legacy technologies, before they can get to more strategic and tactical focuses in order to provide greater efficiency in the future to meet new business goals and needs.

Leveraging the power of collaborative networking technologies to meet specific business goals, Human Resources professionals are well placed to improve productivity by being the center of a culture designed for more efficient knowledge and real time intelligence flow. Finding time to get out from under the weight of existing responsibilities to take the logical role of running a more collaborative culture is a huge challenge – we’ll be focusing on how to achieve this.

Our people, culture and internal communications track has shaped up nicely. We’re kicking off the day with ‘The Evolution of Talent Management ‘ – a conversation with Mark Bennet of Oracle and Andrew McCarthy of Ultimate software, two seasoned professionals who know the evolution of enterprise needs for HR Technology extremely well. We’ll cover historical context and previous generations before diving into what ‘Talent Management’ means today and for the future in our rapidly changing workforces which are increasingly global – but also increasingly fragmented and distributed.

We then switch gears in our next track for a fascinating look at how Facebook manage their 3000 person internal culture, half of whom are ‘millenials’. Molly Graham will discuss how their rapidly evolving culture is geared up for bold, fast moving growth and evolution. We will hear about Facebook’s core employee values and guiding company principles as well as  insights into work processes and motivations. Technology provider Rypple will provide some additional insights on working with Facebook – this is sure to provide some fascinating insights into the leading social network’s guiding tenets.

“Enterprises Speak on Culture and Performance’ will have an interesting blend of participants: Managing director at the Management Innovation eXchange (MIX) Management Lab Michele Zanini  will provide broader insights, while Jobvite VP of Customer Success, David Lahey will speak to what enterprises are seeking to improve their talent pool. Secure file transfer vendor Accellion will bring the realities of IT security to the conversation to keep us grounded.

We round out the track with ‘New Strategic and Tactical Trends in Social Learning’ an important and often overlooked topic in our era of assumptions about supposedly effortless adoption choices by individuals of ways of working. New approaches to getting employees and partners up to speed on business needs are being heavily influenced by social networking against a foundation of traditional learning resources. How much are approaches really shifting and what is working for enterprises in a tight economy with ever more sophisticated knowledge flow needs? Former co-founder and CTO of THINQ enterprise learning management tools Amar Dhaliwal is now Senior Vice President of Product Operations at Saba, who now own THINQ. Michael Rose is CEO of Knoodle Powering Social Learning & Presentations and rounding out the conversation will be Nick Stein of of Rypple, the innovative social performance management firm.

The once a year performance review is widely seen as hopelessly out of touch with real time enterprise activities and annual usage of associated software is increasingly being questioned. Real time feedback is a given at companies like Facebook: but to what extent are training guard rails needed to shape behaviors, rather than reacting to events either annually or in real time? Getting the balance between both approaches is important, particularly in rapidly changing business environments.

We try to get continuity between sessions, and since they all occur on the 15th we hope you’ll join us for what should be a very stimulating series of conversations!

The enterprise is not only tearing down the physical walls, but the communication walls as well. In the past messages always came from the top and then filtered down to the rest of the organization.  

Employees were “told” about how the latest strategic company initiative would make the company grow and their job easier from executives that often times failed to ask for feedback or ideas from their team. This is a clear example of one way communication – a very enterprise 1.0 way of getting work done.  

As we’ve seen with the emergence of social media in our daily lives – people now have a way (voice) to question, follow up on facts and more importantly learn from like minded individuals who may be thinking the same thing they are.  The enterprise has realized the value of social and how to take  advantage of these new tools to make the enterprise a more collaborative work environment. Social enterprise tools allow an open and transparent dialogue between employees globally, which will in turn make the work experience richer and more fulfilling for everyone involved.

Enterprise 2.0 provides an opportunity for employees to learn more about the company in a more immersive way and become more engaged with other employees –helping to incent communication and collaboration across the company resulting in improved ROI.

At Enterprise 2.0, the leading social business event, you will learn about the latest social business technologies, network with peers and unlock the value of your organization. Receive extensive education on the collaboration life-cycle — from setting a social strategy to technology interopability to adoption, with case studies to guide you along the way.

See the latest tools and technologies in the Expo Pavilion and learn from thought leaders in Enterprise 2.0′s comprehensive conference. Topics include:

 
Take a deep dive into key topics in pre-conference workshops on Monday, November 14 including:

• Insider’s Guide to Evaluating Architectures and Selecting Vendors
• Building a Unified Communications and Collaboration Roadmap
• Community Managers’ Toolkit
• Organization Next
• SharePoint 2010 as a Social and Collaboration Platform: Key Opportunities and Roadblocks
• How Do You Measure That?

Register now for a *25% Discount on Enterprise 2.0 Conference passes or a free expo pass by using the following Priority code: CPHJES11

Feel free to follow me on Twitter for more inside Enterprise 2.0 updates.

Let’s do this!

Cheers,

Jason

*25% off discount applies to Full and 3-Day Conference Passes. Discount calculated based on the on-site price and not combinable with other offers

Could this energy shield that has engulfed the office be due to the fact that moon is in the seventh house? Could it be the fact that E2 Santa Clara is only sixteen days away?  I’m pretty sure that’s the reason. E2 Santa Clara is just around the corner and we are “STOKED” to the max! Our team is dotting the I’s and crossing the T’s to make sure that E2 Santa Clara will run smoothly. And you know this, MAN!

Have you seen our E2 videos? If you haven’t then you NEED to go check them out. It stars a handsome man and also provides an inside look at the event.

What are you looking forward to? Let me know.  If you are attending E2 Santa Clara, I’d like to meet you. If you see me wandering the halls, don’t hesitate to tap me on the shoulder and introduce yourself. I’ll be the guy wearing a tie. If you buy me a drink, I can interview you for one of our promotional videos that I am putting together. It’ll be fun – you, me, scotch. Good times!

Register now for a *25% Discount on Enterprise 2.0 Conference passes or a free expo pass by using the following Priority code: CPHJES11

Feel free to follow me on Twitter for more inside Enterprise 2.0 updates.

Let’s do this!

Cheers,

Jason

*25% off discount applies to Full and 3-Day Conference Passes. Discount calculated based on the on-site price and not combinable with other offers

Congratulations to the four companies with the most votes from the video round, qualifying them to present live at Enterprise 2.0 Santa Clara. Catch them on November 16, 2011, where they each have 3 minutes to demo their product on stage. After the Final Four present, our live audience will text their vote via Mozes to crown the People’s Choice Winner.

These guys did a great job creating and promoting their videos; congrats to the Santa Clara 2011 Final Four:

1. CubeVibe: CubeVibe provides software that helps managers connect with their teams and improve engagement.  CubeVibe delivers on-demand tools to help managers hold effective meetings, set individual and team goals, track progress with simple metrics, and share real-time feedback.
2. Flowr: Flowr is a European start-up innovating in social business collaboration, passionate about design and web apps. With more required to encourage true collaborative work flow, Flowr helps embrace innovation in a dynamic business environment.
3. Inmagic: Inmagic is a leader in developing and implementing Social Knowledge Networks for enterprise organizations. Inmagic helps business users break down information silos and create true knowledge-based communities to improve productivity and collaboration and support strategic transformation initiatives.
4. Streamer: Streamer adds a Social Layer across systems and teams and breaks down silos of information spread across business. Streamer improves productivity and decision making and empowers people.

You can read the full press release here. Looking forward to seeing these companies demo live at E2 Santa Clara.

• Insider’s Guide to Evaluating Architectures and Selecting Vendors
• Building a Unified Communications and Collaboration Roadmap
• Community Management Toolkit
• Organization Next
• SharePoint 2010 as a Social and Collaboration Platform: Key Opportunities and Roadblocks

Check out some of the Organization Next speakers Mike Gotta, Sara Roberts and Daniel Rasmus discussing some of the topics explored in the workshop, including scenario planning, change management, collaboration readiness and organizational dexterity.

Register Today and Save 20% Off

That is why we need to start connecting with and learning from each other right now, so that we can all make sure we’re up to date with what is going on before the show. Enter Social Media! Yeah we are hip with the social media. All of the cool tech and social business pees are using it. That is why I am asking for your help to put the “social” in social media. 

Social Media Calendar: We’ve organized Enterprise’s social media efforts around weekly technology themes. During each theme week, posts on Facebook, Twitter, LinkedIn and the Enterprise 2.0 Blog will highlight relevant sessions and exhibitors, along with any other timely announcements or news regardless of theme. Below is the calendar:

• 10/10 Social Apps/Architecture
• 10/17 SharePoint , Analytics and Metrics
• 10/24 HR, Business Leadership
• 10/31 Halloween, Expo Highlights/Statup Pavillion/Market Leader’s Theater/Free Programs
• 11/7 Sales and Marketing & Technology Leadership

Here is how you can help:

• Like Enterprise 2.0’s Facebook account. Feel free to contribute key facts, case studies or start discussions that pertain to social business. 
• Provide updates about your activities, ”must see” at Enterprise 2.0  and other news through twitter and we will re-tweet it on Enterprise 2.0’s Twitter account if applicable to the event. Include #e2conf in your tweets for tracking purposes.
• Tell people you are attending Enterprise 2.0 Santa Clara. Go to the Enterprise 2.0 group page, and start a relevant discussion on topics covered at the event
• Create videos about what you are looking forward to see and do at Enterprise 2.0 and post it on YouTube. Send us the URL and we’ll add it to our favorites and promote it via our social media channels
• Foursquare is coming back to Enterprise 2.0 this year. You will be able to check-in locations all over the place! We’ll create booth venues where you can check in and share info with others. Please be sure to add Enterprise 2.0 as a friend to your Foursquare account

There you have it! Pretty simple. I’ll get the sharing started by offering anyone who reads this blog a *25% Discount on Enterprise 2.0 Conference passes or a free expo pass by using the following Priority code: CPHJES11

Feel free to follow me on Twitter for more inside Enterprise 2.0 updates.

Let’s do this!

Cheers,

Jason

*25% off discount applies to Full and 3-Day Conference Passes. Discount calculated based on the on-site price and not combinable with other offers.

The Enterprise 2.0 Conference has been a vanguard in surfacing how organizations successfully implement social technologies but in the past 18 months, the conference has moved aggressively towards programming that helps business owners understand and make progress on a range of business goals using social tools, processes, AND management.

In November, I’ll be attending the conference once more and I am very excited about the community sessions because they offer case studies, new thinking, an operational focus, and some amazing speakers. Included are the following sessions:

• Building a Rock Star Community Team with Dawn Lacallade, ex SolarWinds & Dell IdeaStorm Community Manager and Bill Johnston, Director of Global Online Community at Dell
• Is this the Year Crowdsourcing Goes Mainstream? How Online Communities are Changing the Way Work is Done with Matt Johnston, VP of Marketing & Community at uTest
• Putting Customers at the Center: Community Building practices to Drive Solution Innovation and Build Relationships with Misti Crawford, Community Manager, CSC
• Building an Enterprise-Wide Community Competency at Aetna with Lauren Vargas, Community Management Strategist, Aetna
• What Urban Planning Can Teach Us About Social Business Design with Gordon Ross of ThoughtFarmer and Thomas Vander Wal, Principal InfoCloud Solutions
• Social Governance: Where Content and Policy Collide with Jesse Wilkins, Director, Systems of Engagement, AIIM
• Developing Open Leaders with Gary Lungarini, Business Architect, CSC
• Governance and Incentives: Who Hires and Manages Community Managers?
• New Strategic and Tactical Trends in Social Learning

I will be participating in both a pre-conference workshop, Community Management Toolkit and giving a keynote on why the community perspective matters at a strategic level within organizations.

If you work in the community or social business space and especially if you are a business leader who wants to better understand how to operationalize a social or community approach, this is one event that should be on your calendar. While the content and sessions are fantastic, the networking is always the best part of the experience for me. I hope to see you there!

You can register here and early bird rates apply until October 14th.

All emerging and established enterprise 2.0 companies are encouraged to participate, specifically technology vendors that have a play in enterprise social software or collaboration platforms.

Submitting is easy. Simply Twitter pitch to #e2conflp and tell us about something new – a new feature, new integration point, new partnership – anything new within the calendar year of 2011 counts. You have 140 characters and until September 5, 2011 to send out that Tweet.

The seven best Twitter submissions will be selected on September 9 by the Jury and move on to the video round.

More information about the competition, who can enter, and a schedule of key dates can all be found on the Launch Pad site.

Good luck!