Implementing Enterprise 2.0 technologies and approaches can be a key driver of competitiveness and profitability.

However since Enterprise 2.0 sits at the nexus of technology and organizational culture, there can be no one-size-fits-all approach.

Implementing Enterprise 2.0 Report provides detailed practical insights into how to create substantial business value with web technologies, supported by numerous case studies of successful implementation and lessons learned.

Enterprise2Blog partner Ross Dawson has written a comprehensive report on Implementing Enterprise 2.0 and published free chapters for your education.

Use this report to:

1. Gain a clear understanding of Enterprise 2.0 and Web 2.0 in organizations
2. Identify opportunities for value creation
3. Provide a structured view of benefits and risks
4. Establish governance initiatives
5. Create and communicate a clear Enterprise 2.0 strategy for your organization
6. Convince executives to take action
7. Design and implement successful projects

DOWNLOAD FREE CHAPTERS HERE

Ross Dawson is globally recognized as a leading futurist, entrepreneur,keynote speaker, strategy advisor, andbestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-upRepyoot.

Wednesday, June 24 12:30 – 4:30 pm

Enterprise2Open (tag #2open) is open to anyone who would like to attend. This open event blends some pre-scheduled content with an open grid where the attendees fill in the sessions they either want to discuss or present themselves. As the official “unconference” of the event, Enterprise2Open is the perfect place to connect with other attendees and share your knowledge and experiences.

To propose a topic and for more details, please visit the Enterprise2Open wiki.

Register for your Free Enterprise2Open pass, which gives you access to all of the conference activities listed on our ‘What’s Free‘ page.

Enterprise2Open 2009 sponsored by -

Here’s a truth. Web 2.0 is interesting; Enterprise 2.0 is boring. When social technologies cross the firewall, they seem to lose the ambience of red-blooded, consequential and anarchic excitement that surrounds them in the public space (take for instance the excitement over Iran on Twitter). Equally, they usually fail to penetrate into the most adrenaline-charged, pulse-pounding core of the world of business. Why is this, and why is this dangerous? Why do we need flame wars and Twitter tsunamis (mutatis mutandis) to penetrate the firewall? I am going to be listening for this theme next week at E 2.0 (DM me @vgr or email me if you’d like to connect over a drink next week on this question or any of our other favorite topics like culture change, KM vs. SM etc.)

Continue Reading »

I really liked this smart, concise, and humorous video that attempts to capture the definition of enterprise 2.0 in your company.

Scott Gavin is one of our blog partners. To become a blog partner and get added to our blogroll, please leave a comment here or tweet us at @e2conf.

This is a piece about manufacturing productive dissent online, a subject about which, I am beginning to think, I know something. My first piece on this site, which I posted on September 28 last year, received 46 comments. A clear watershed divide emerged between those who hated my stance on “social media vs. knowledge management,” and those who loved it. It also got an unexpectedly large number of blog reactions, considering that I am at best a D-list blogger. Though I was slightly taken aback by the intensity of the reaction, (enough that I toned it down a bit, since I have far less energy for online debate than I did 10 years ago) that first piece set the tone for my blogging here. In the six months and some weeks since, I wrote 14 original, long op-ed type pieces here, which averaged around 9 comments apiece.  That’s thrice the average on my own blog, where I tend to use a completely non-provocative voice. So I thought I’d do a quick overview and share my initial conclusions about the art of manufacturing productive dissent. These thoughts were triggered by the most extreme reaction I’ve gotten so far: some guy disagreed so much with the views I expressed when Stowe Boyd recently interviewed me, that he somehow dug up my phone number and left a slightly alarming message on my voicemail. He then spewed some venom at me on Twitter.  Certainly, a time-to-take-stock event.

Continue Reading »

New survey on Enterprise 2.0 Adoption. 

http://bit.ly/E2confSurvey

Contribute your answers and see what stats the industry comes up with. 

Complete and enter to win a $50 Amazon gift card.

In the world of innovation and business strategy books, where vacuous roadmaps rule, falsifiable assertions and clear positions are rare. Geoffery Moore is an exceptionally clear signal in this bleak wasteland of noise . In his 2005 book Dealing with Darwin, he proposed a stimulating law, which I’ll call the Second Moore Law:

There are two basic business model architectures, complex systems and volume operations, and the two cannot and should not mix, or share best practices. Businesses with one architecture should not covet the benefits of the other.

The distinction is a nuanced one, but has almost biblical clarity (Moore actually uses the word “covet”). Think “high touch mega-deal business” vs. “mass production of widgets” for starters.  Like every good dogma, it catalyzes a lot of creative thought when you attempt to think of ways to break it. My question to the Enterprise 2.0 crowd is this: does cloud technology provide a way to break the Second Moore Law? I think it does, but it will take some extraordinary business creativity to do so.

Continue Reading »

One theme persistently comes up whenever I talk social media, either inside my workplace or outside. This is “culture change.” When talking about catalyzing adoption of social media within the enterprise, at some point, someone will predictably say something like, “the most important thing is to get the culture to change.”  Framing social media adoption in these terms is basically a show-stopper, because it means you’ve trotted out a reassuring phrase that allows you to view yourself as a visionary, others as obdurate idiots, and gives you something abstract to blame when (not if) your initiative fails. I don’t have an alternate framing, a phrase to replace “culture change” because there isn’t one. “Culture change” is merely a zeroth-order framing that screams “some hard, context-specific thinking needs to be done here.” When you hear the phrase, you are hearing lazy thinking. The key is to start thinking, not to substitute a different lazy-thinking phrase. Here is how you can unclog the mental plumbing.

Continue Reading »

Drip some ink on a piece of fabric and watch what happens. Depending on the type of fabric, the blot spreads at different speeds along the warp and woof. The pattern that appears reveals as much about the fabric as it does about the ink. What does this have to do with social media? Here is a picture of a chain email diffusing through the social fabric, created by Cornell researcher Jon Kleinberg (picture taken from a Cornell University news article).

As I write, a Presidential news conference is going on, a broadcast event that I, like many of you, would have treated as ‘unmissable’ 10 years ago. Yet, today, I am happy to keep twhirl in my peripheral vision, trusting that if anything truly important is said, tweets or emails will come my way.  I have let a vast, trusted crowdsourced filter descend over my eyes. My changed behavior is just one symptom of the waning of broadcasting and the waxing of diffusecasting (I hereby claim credit for the term) as the central process in mass communications. Virality and word-of-mouth are just surface characteristics. Here is a deeper X-Ray view. Mass persuaders, read this if you value your future in your profession. Continue Reading »

So, I am in San Francisco for a few days, and met up with Steve Wylie and Paige Finkelman. That’s the “Us” in the title.

We had a great conversation, where we figured out world hunger and other such small issues, inspired by some great coffee from the Blue Bottle Cafe in the SoMA part of downtown.

And we touched upon a few Enterprise 2.0 related questions that even our combined brilliance couldn’t seriously illuminate. Care to weigh in? Here they are:

Continue Reading »