Author Archive: Paige Finkelman
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With a new year comes new beginnings, and as 2012 gets underway, I want to give an update on how Enterprise 2.0 is shaking things up this year.
Evolved Positioning
I’m excited about the direction this brand is headed. Enterprise 2.0 has been a key driver in pushing social forward, creating a forum for buyers and sellers to connect and explore the power of social and collaboration in business. Once considered a “rogue” market, social is now mainstream.  As 2012 gets underway, social will not only dramatically change the way we do business, but can also inform the business due to an abundance of new data – data that can be mined to improve internal business processes  and create operational efficiencies in customer and partner networks.
Mobile will play an even more important role in the enterprise this year, and reflecting on this trend, we announced Mobile Connect which will run alongside Enterprise 2.0 in Boston this year. Like social, mobile will fundamentally change the way we do business. Mobile and social are enabling new inputs, fueling vast amounts of data, and creating an opportunity for businesses to run more effectively than ever before. The tools that provide a deep, meaningful analysis of big data will be as integral to the success of these initiatives as the technologies themselves.
We are experiencing a renaissance in enterprise social software. Disruptive forces including social, mobile and better analytics are all influencing enterprise apps, reshaping them from a user’s perspective. Enterprise 2.0 events and online portfolio will continue to be at the forefront of the renaissance playing out. E2’s diligent reminder and question for 2012 attendees is:
The technology is here – is your enterprise ready?
E2 will be the place for enterprises to step back and rethink what the influences of mobile and social mean for their business, and to find out what’s next in enterprise apps. Enterprise 2.0 will continue to bring together key IT and business leaders tasked with making decisions about the future of their organization’s enterprise applications – expect E2 to continue to serve up relevant content and provide real context for attendees.
New 2012 Advisory Board
To help E2 evolve its new positioning, we’re bringing in the big guns to help us get there. Along with some of the usual suspects from previous years, we’ve added a few new folks to the Advisory Board. Say hello to our 2012 members:
Launch Pad is back!
Congratulations to the four companies with the most votes from the video round, qualifying them to present live at Enterprise 2.0 Santa Clara. Catch them on November 16, 2011, where they each have 3 minutes to demo their product on stage. After the Final Four present, our live audience will text their vote via Mozes to crown the People’s Choice Winner.
These guys did a great job creating and promoting their videos; congrats to the Santa Clara 2011 Final Four:
- CubeVibe: CubeVibe provides software that helps managers connect with their teams and improve engagement. CubeVibe delivers on-demand tools to help managers hold effective meetings, set individual and team goals, track progress with simple metrics, and share real-time feedback.
- Flowr: Flowr is a European start-up innovating in social business collaboration, passionate about design and web apps. With more required to encourage true collaborative work flow, Flowr helps embrace innovation in a dynamic business environment.
- Inmagic: Inmagic is a leader in developing and implementing Social Knowledge Networks for enterprise organizations. Inmagic helps business users break down information silos and create true knowledge-based communities to improve productivity and collaboration and support strategic transformation initiatives.
- Streamer: Streamer adds a Social Layer across systems and teams and breaks down silos of information spread across business. Streamer improves productivity and decision making and empowers people.
You can read the full press release here. Looking forward to seeing these companies demo live at E2 Santa Clara.
Sometimes the best way to learn is to utilize a hands-on approach. The interactive training offered through Enterprise 2.0 Santa Clara’s Monday workshop agenda empowers attendees through deep dive analysis of key areas. Categories including customer engagement, innovation management, and the latest collaboration tools and platforms are covered throughout the day. Monday workshop topics include:
- Insider’s Guide to Evaluating Architectures and Selecting Vendors
- Building a Unified Communications and Collaboration Roadmap
- Community Management Toolkit
- Organization Next
- SharePoint 2010 as a Social and Collaboration Platform: Key Opportunities and Roadblocks
Check out some of the Organization Next speakers Mike Gotta, Sara Roberts and Daniel Rasmus discussing some of the topics explored in the workshop, including scenario planning, change management, collaboration readiness and organizational dexterity.
Register Today and Save 20% Off
Calling all enterprise 2.0 vendors: Launch Pad is returning to Santa Clara. Enter to win fame, glory, plus a couple of cool prizes.
All emerging and established enterprise 2.0 companies are encouraged to participate, specifically technology vendors that have a play in enterprise social software or collaboration platforms.
Submitting is easy. Simply Twitter pitch to #e2conflp and tell us about something new – a new feature, new integration point, new partnership – anything new within the calendar year of 2011 counts. You have 140 characters and until September 5, 2011 to send out that Tweet.
The seven best Twitter submissions will be selected on September 9 by the Jury and move on to the video round.
More information about the competition, who can enter, and a schedule of key dates can all be found on the Launch Pad site.
Good luck!
The four companies with the most votes in Launch Pad’s video round were announced this morning. After jumping through several hoops, these companies qualify to present live at Enterprise 2.0 Boston; be sure to catch them on June 22, 2011. Each finalist has 3 minutes to demo their product on stage. After the Final Four present, the audience will text their vote via Mozes to crown the People’s Choice Winner.
These guys did a great job creating and promoting their videos; congrats to the Boston 2011 Final Four:
For a full list of contest rules, see here.
The Launch Pad semifinalists have put together videos showcasing their solutions; take a moment to view them and vote for your favorite. The 4 companies with the most votes will demo live at Enterprise 2.0 Boston and compete for the title of People’s Choice Winner.
Contestants put a lot of time and effort into their videos, and the production and soundtrack on some are truly impressive. Click here to view the videos and cast your vote before May 20. We’ll announce the Final 4 on May 24.
Good luck to all the entrants!
Drum roll please…
The jury has deliberated and the 7 companies below will advance to the next round for Launch Pad – here they are in alpha order:
If you have been selected, congratulations! There’s one more step separating you from becoming a finalist: the video round.
Take a look here under Round 2: Video Submissions for next steps and instructions on how to submit a video. Semi-finalists have until April 29, 2011 to create and submit their videos – we will open public voting in the afternoon of April 29. The 4 videos with the most votes will demo live at Enterprise 2.0 Boston.
A big thank you to all the companies that submitted – we appreciate your interest in the conference.
If you have any questions, don’t hesitate to ask: paige at techweb dot com.
Taking a moment to celebrate and recognize the innovation taking place within the Enterprise 2.0 marketplace is important, but rather simple. Doing it in three minutes is indubitably more challenging .
Launch Pad is a fun, free contest that awards vendors in the collaboration space with an opportunity to present live at the Enterprise 2.0 Conference. The competition is not limited to startups – all companies are encouraged to participate. The only requirement is that you showcase something new.
What do you mean by new?
We want to hear about a new product, a new partnership, a new feature — anything your company is proud to boast about in 2011. The announcement doesn’t need to take place live at the event (although we like that too); if it’s happened within the calendar year, it counts.
Sounds easy enough. How do I enter?
Craft 140 perfect characters and Twitter pitch to #e2conflp before April 11, 2011. That’s it.
Suspiciously simple – what gives?
Granted, there are a couple more hoops to jump through. The Jury will select the 8 best submissions, and those 8 companies will create 3 minute videos. After the community votes on the vids, the 4 with the most votes go on to demo live at Enterprise 2.0 at the Hynes Convention Center in Boston, MA on June 22, 2011.
Anything else I should know?
Full rules and key dates are all explained on the site. We’re switching things up slightly this year and adding a new twist to the contest: Launch Pad is officially on a diet and shaving down main stage demo time to three minutes a piece.
Jeez.
Yeah, sorry about that. Please remember to include the hashtag: #e2conflp (so we know you want to enter), and if you have any questions, just holler at me. Look forward to seeing your submissions!
The votes are in and the Final Four has been selected! Please help me in congratulating:
These 4 companies will present live on stage at Enterprise 2.0 Santa Clara on Wednesday, November 10, 2010. The audience will conduct a live text-to-vote to select our winner. Thanks to all that participated in the Launch Pad competition – and best of luck to our finalists!
If not, what are you waiting for? We’ve got some excellent submissions in for Enterprise 2.0 Santa Clara Launch Pad 2010. You’ll laugh, you’ll cry. You’ll revel in the innovation these Round 2 videos hold.

An email address is required to vote; be sure to verify your vote by clicking the link you receive via email. No gaming the system around here. The four vids with the most votes advance to the next round. The Final Four all have the chance to present a 5 minute demo live on the keynote stage at Enterprise 2.0 Santa Clara in Santa Clara, CA on November 10, 2010. We then turning it over to the live audience to choose their favorite demo via text-to-vote.
This won’t take long – there are 7 videos in total, and they are all under 3 minutes long. So turn up your speakers or headphones, sit back, and take a moment and cast your vote here. Deadline to cast your vote is 5 pm PST on October 8, 2010. We’ll announce the Final Four on October 11, 2010.

Jan 5th, 2012 | Paige Finkelman