However since Enterprise 2.0 sits at the nexus of technology and organizational culture, there can be no one-size-fits-all approach.

Implementing Enterprise 2.0 Report provides detailed practical insights into how to create substantial business value with web technologies, supported by numerous case studies of successful implementation and lessons learned.

Enterprise2Blog partner Ross Dawson has written a comprehensive report on Implementing Enterprise 2.0 and published free chapters for your education.

Use this report to:

1. Gain a clear understanding of Enterprise 2.0 and Web 2.0 in organizations
2. Identify opportunities for value creation
3. Provide a structured view of benefits and risks
4. Establish governance initiatives
5. Create and communicate a clear Enterprise 2.0 strategy for your organization
6. Convince executives to take action
7. Design and implement successful projects

DOWNLOAD FREE CHAPTERS HERE

Ross Dawson is globally recognized as a leading futurist, entrepreneur,keynote speaker, strategy advisor, andbestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-upRepyoot.

It was another solid and successful industry-shifting event… a gathering of great business people - collaborating on ideas, technology and innovation.

Here are some fantastic quotes we’d like to share with you:

“… the Enterprise 2.0 conference in Boston… is dedicated to a broad discussion of the issues surrounding collaborative systems and their impact especially on and within larger organizations… the organizers, led by my friend and colleague Steve Wylie … did an amazing job of truly building a community around this event, which attracted practitioners from many firms and industries.”

- Craig Matthias, Network World

“I’m encouraged that the dirty little secret of Web 2.0 and social media technologies is finally being openly addressed by early adopters and vendors alike. At the Enterprise 2.0 Conference in Boston, there’s been frank discussion this week of the question average users have been whispering (so that their bosses don’t hear them): Namely, what can this stuff do for me that’s actually useful?”

- Alex Wolfe, InformationWeek

“… the Enterprise 2.0 conference is a reason to withstand the wrath of the gods. Before I get into some of the highlights and my take on at least the first day of the conference, I want to emphasize something that makes me sound like a fanboy. If there’s one conference you need to attend that ends with a 2.0 - this is the one, if you care about your business…”

- Paul Greenberg, ZDNet

A FEW CONGRATULATIONS…

to Booz Allen Hamilton (a strategy and technology consulting firm) for winning the Open Enterprise 2009 Innovation Award!

to YouCalc for surviving through 4 rounds of Launch Pad and winning the People’s Choice, and a Demo Pod for 2010!

USEFUL LINKS

See the coverage of #E2conf on our news page ::  Visit our press room for new product announcements  ::  Watch videos on E2TV ::  View official event photos on E2’s Flickr photo stream, or view attendee photos

Visit our livestream pages -

Enterprise 2.0 Conference #e2conf :: Open Enterprise 2009 #OE09

Twazzup e2conf Community Site

Download our whitepaper “Enterprise 2.0: What, Why and How“

Read sample chapters of Implementing Enterprise 2.0: A practical guide to creating business value inside organizations with web technologies by blog partner Ross Dawson

MARK YOUR CALENDARS!

Enterprise 2.0 Conference … SAN FRANCISCO … November 3-5, 2009

And stay tuned for information on the virtual event that will bring the Enterprise 2.0 Conference to your desktop.

* hat tips:

- for helping in writing this recap: @NataliaW and @jtannerama - thanks ladies!

- Thanks Twazzup for the great community site!

- BIG PROPS to blog partner Ben Kepes / CloudAve for jumping in to live-blog the sessions!!

Thursday is your last chance to join us for Enterprise 2.0 Conference learning. Thursday’s half-day schedule includes sponsored sessions and an Enterprise 2.0 Town Hall where the future of the Enterprise will be discussed.

Thursday’s Sponsored Sessions
8:30 – 9:15am
Social Software – Creating Value Today, Establishing Opportunity Tomorrow
Sponsored by

10:45 – 11:45am
Technology Innovation – Exploring Beyond Social Computing Tools in the Market Today
Sponsored by

Enterprise 2.0 Town Hall
12:00 – 12:30pm
Join members of the Enterprise 2.0 Advisory Board to recap the week’s events, provide feedback, and begin the discussion for Enterprise 2.0 2010! Moderated by Steve Wylie.

Enterprise2Open (tag #2open) is open to anyone who would like to attend. This open event blends some pre-scheduled content with an open grid where the attendees fill in the sessions they either want to discuss or present themselves. As the official “unconference” of the event, Enterprise2Open is the perfect place to connect with other attendees and share your knowledge and experiences.

To propose a topic and for more details, please visit the Enterprise2Open wiki.

Register for your Free Enterprise2Open pass, which gives you access to all of the conference activities listed on our ‘What’s Free‘ page.

Enterprise2Open 2009 sponsored by -

Expo Pavilion

Opening at 11:30 am, see over 40 companies exhibiting in the Expo Pavilion. Be one of the first 200 people in the doors and get a free copy of Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World, co-authored by keynote Matthew Fraser. Closes at 6pm.

OpenText Lounge
Let’s Lounge! Recharge, relax, and network with other attendees at the Open Text Lounge in the Expo Pavilion. Stop by between 11:30 am and 6:00 pm as Open Text showcases their latest social media solutions for the enterprise.

Cocktail Reception
Mingle with exhibitors and fellow Enterprise 2.0 Conference attendees at the two Cocktail Receptions on the Expo Pavilion floor. 4:30-6:00 pm (Expo Pavilion). Sponsored by Microsoft.

Where the Attendees are the Presenters

12:30 – 4:30 pm (Room Lewis)

Be sure to join your fellow Enterprise 2.0 Conference attendees at Enterprise2Open. As the official “unconference” of the event, Enterprise2Open is the perfect place to connect with other attendees and share your knowledge and experiences. To propose a topic for a pre-scheduled session, go to the Enterprise2Open wiki.

Tuesday and Wednesday (11:35am - 5:55pm)

See our ‘What’s Free‘ page for more details on all the Enterprise 2.0 Conference activities you have access to.

And if you’re interested in taking advantage of the industry networking this week in Boston, see our evening events page for details on what’s going on.

Expo Pavilion Hours

Keynotes
8:30 – 11:30 am
Hear big-picture ideas from industry thought leaders and real-life case studies from large organizations in the Harbor Ballroom.

Tuesday’s Keynotes Include:

• my.barackobama.com: The Secrets of Obama’s New Media Juggernaut (Jascha Franklin-Hodge)
• Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World (Matthew Fraser)
• Open Enterprise 2009 (Oliver Marks and Stowe Boyd)
• The Winning Open Enterprise 2009 Case Study (TBD)
• Enterprise 2.0 Reality Check – What’s Working, What’s Not, What’s Next (Matthew Fraser, Christian Finn, Nate Nash, Nate Callahan and Ross Mayfield)

Expo Pavilion Opening at 11:30 am, see over 40 companies exhibiting in the Expo Pavilion. Be one of the first 200 people in the doors and get a free copy of Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World, co-authored by Matthew Fraser.

Free Sessions
Open Enterprise In Depth Session
3:30 – 4:30 pm
Find what’s really happening with E2 adoption in large organizations — the good and the bad — at this general session open to all attendees.

Tuesday’s Sponsored Sessions
2:15 – 3:15 pm
Real World: Customer Edition – Stories About Social Computing Deployments
Sponsored by

3:30 – 4:30 pm
Enterprise 2.0: Work, Productivity and ROI
Sponsored by

Market Leaders Sessions
11:35 am – 5:55 pm
Learn about the latest 2.0 tools and technologies for business through this series of free sessions open to all attendees on the Expo Pavilion floor

Cocktail Reception
Meet, mingle and raise a glass with fellow attendees at tonight’s cocktail reception on the Expo Pavilion floor from 4:30 – 6:00 pm
Sponsored by

Join us for E2TV!

Here is this week’s LIVE broadcast schedule -

Evening in the Cloud
Monday, June 22 | 4:30 - 8:00 pm EDT

Conference Keynotes
Tuesday, June 23 | 8:30 - 11:30 am EDT
Wednesday, June 24 | 8:30 - 11:30 am EDT
Thursday, June 25 | 12:00 - 12:30 pm EDT

Stay tuned afterwards for technology demonstrations live from the Expo Pavilion floor on Tuesday and Wednesday.

Keynote livestreaming courtesy of aptly-titled company - Livestream.

Don’t miss this innovative after-hours program where leading cloud computing vendors explain how best to leverage existing IT investments while getting the benefits of the cloud. Afterwards, solutions will be demoed and attendees will get to invest a virtual $1M in their favorites.

You must be registered to attend this special evening program. For inquiries or to upgrade your pass, please see our registration page.