Google announced last week it would end development of Wave as a stand-alone collaboration tool. While Wave was ground-breaking in terms of delivering an ability for groups of individuals to collaborate in real time around a mix of text and rich media, governance concerns limited adoption by those who could most benefit: business users.

Google did say it would continue development of Wave, but instead seek to integrate it into its other applications. As a model for future collaboration, Wave did make a wave. But its greatest impact will be to drive co-authoring capabilities into other collaboration applications.

Microsoft last week announced a connector between Microsoft Outlook, and profile information in Facebook. The service works by matching a user’s e-mail address to their Facebook profile. So if one of your contacts in Outlook is on Facebook, you will see whatever information is publicly available from their profile within Outlook (or whatever information you can access if you are “friends”). Microsoft previously announced a similar integration between Outlook at LinkedIn.

Microsoft’s move creates new challenges for organizations trying to balance the need to embrace the world of social software with concerns over security, compliance, privacy and productivity. Our 2010 benchmark of over 200 companies shows that 40% block access to public social sites such as Facebook, Twitter and YouTube, but often are forced to back off blanket bans due to employee demand or business justifications to participate in public social communities. Meanwhile, only 23% have a formal social strategy.

Allowing employees to engage with public social networks can provide real benefits in terms of building personal relationships with customers, partners, and suppliers, but of course carries risk and must be implemented with respect to information protection requirements (See Socialware’s recently released Guide to Facebook Social Networking Compliance).

We continue to spend a lot of time working with our clients to try and help them balance the need for openness with the reality of governance. Enterprise managers should take efforts by Microsoft and others to poke holes in the social firewall as further justification for a proactive enterprise social strategy.

Another Enterprise 2.0 is in the books! This year’s show featured a lot more diversity in terms of content and focus, moving beyond a social networking and into areas such as video, organizational strategies, and policy/governance. But perhaps the most noteworthy aspect of the show was the evolution of collaboration beyond stand-alone platforms and into the very fabric of the organization.

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I’m attending this week’s annual SAP customer/partner conference: SAPPHIRENOW (Twitter hash-tag of the same name to follow numerous tweets). It’s the first time I’ve been here, mainly because things like ERP and BI have seemed like foreign languages to me given my background in real-time communication and collaboration, but what I’ve seen so far has been eye-opening, and exciting: the continued integration of social computing into business process management systems.

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Google announced several new features for Google Docs today. Most of these are designed to improve the UI to take advantage of advancements in browser capabilities, but the most notable new feature is the ability for up to 50 individuals to simultaneously collaborate on a document in real-time. This feature shows the first application of Buzz technology into Google Docs and leaves one anticipating the integration of DocVerse to enable co-editing of Microsoft Office documents directly within Google Docs.

Given the rapid growth of Facebook over the last year it’s no wonder that many companies are embracing it to create communities for their customers, partners, and fans. But before deciding to use Facebook for your public facing community, or if you already using Facebook, think again.

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There’s a lot of speculation on various blogs about Google’s acquisition of DocVerse, a startup founded by former Microsoft employees to enable co-authoring of MS Office documents. Most of the discussion has focused on the potential of Google integrating DocVerse into its apps portfolio, but given the chasm in terms of feature/functionality between Google Apps and Microsoft Office, it doesn’t seem that the idea of a MS Office and Google App user co-authoring a document is going to be feasible anytime soon.

Instead, is it possible that Google aims to position DocVerse as a hosted alternative to SharePoint for workgroup collaboratation, delivering a Wave-like functionality that integrates with Microsoft Office as a separate service from its Apps? The universe of Microsoft Office users is a massive order of magnitude larger than those using Google Apps, or who will use Google Apps in the next few years, so why not challenge Microsoft’s two big growth engines - SharePoint, and the forthcoming Office Live Workspace to provide a real-time collaboration capability compatible with Microsoft’s desktop suite?

Salesforce.com’s Chatter social computing service is now available to a limited number of private beta participants. Salesforce.com’s first shot across the social computing bow was fired back in November when they announced the service, now that the wraps are coming off we’ll see if Salesforce can compete against the likes of Microsoft, IBM, a plethora of emerging vendors, and even Cisco.

I think Chatter has the potential to be extremely disruptive. Salesforce brings some inherent strengths to the table, it’s arguably the most widely deployed software as a service, via the SaaS delivery model Salesforce can bundle Chatter with the services it’s already providing to end-user customers, in effect going around IT and undercutting more centralized attempts to bring social computing to the enterprise via stand-alone platforms such as Confluence, Jive, and SocialText, or as add-ons to collaboration tools such as SharePoint or the Notes/Domino/Quickr suite. Salesforce also points to the opportunity for its development partners to integrate Chatter into the tens of thousands of Force.Com developers, but to succeed Chatter must evolve beyond a Salesforce-based application and offer the opportunity to integrate into other collaboration applications. It must also overcome concerns related to compliance and security of storing potentially discoverable conversations in the cloud.

Google today announced “Buzz“, their attempt to merge the worlds of social computing with e-mail. Buzz adds social tracking features to your in-box, allowing you to see the social activity of your contacts. So what’s not to like?

I think the biggest issue with Buzz is its reliance on Gmail. Google makes the assumption that your e-mail contacts are your buddies, but that’s not necessarily the case. I’ve got a lot of folks in my in-box who are business or casual acquaintances, or whom are on mailing lists that I’m on, and who aren’t friends I’d want to follow. The people I want to follow are all in my Facebook account, but Google doesn’t yet connect to Facebook. If there’s a “killer app” that will move people from Facebook to Google, I don’t see it.   Buzz may have some use as another social computing channel, but at this point I don’t see it replacing Facebook (or even LinkedIn).

Where Buzz, I think, has the greatest appeal is in creating a social community within companies using Gmail or Google apps as their corporate messaging environment. Buzz just fired a shot across the bow of all the social computing software or service vendors targeting SMBs. If you are already paying for a corporate Gmail service, you just got a whole suite of social tools as well.

There is one other problem, it doesn’t work. At this point I don’t see the “Buzz” link in my Gmail in-box, and from following various twitter comments, neither do many others.

Update: Buzz has a massive privacy flaw

What happens when an investor “friends” his broker or agent and they use Facebook chat or e-mail to discuss account activities? This sort of scenario sends shivers through the spine of those responsible for compliance in the financial services sector. We’ve seen a huge market develop around compliance enforcement for e-mail and IM, now those same concerns are extending into the social space.

FINRA, the Financial Industry Regulatory Authority, issued new guidelines this week designed to help financial firms balance the need to enter the social world with the need to meet electronic records retention rules. The problem for enforcement managers so far has been the lack of tools. While companies such as Facetime Communications have introduced social site enforcement gateways, it remains difficult to cover all the bases as social sites rapidly grow. Ultimately the heart of any successful compliance strategy is user training and a solid acceptable use policy for those accessing social sites. Financial firms would be wise to carefully read FINRA’s recommendations and proactively take measure to limit their risk.