With a new year comes new beginnings, and as 2012 gets underway, I want to give an update on how Enterprise 2.0 is shaking things up this year.

Evolved Positioning

I’m excited about the direction this brand is headed. Enterprise 2.0 has been a key driver in pushing social forward, creating a forum for buyers and sellers to connect and explore the power of social and collaboration in business. Once considered a “rogue” market, social is now mainstream.  As 2012 gets underway, social will not only dramatically change the way we do business, but can also inform the business due to an abundance of new data – data that can be mined to improve internal business processes  and create operational efficiencies in customer and partner networks.

Mobile will play an even more important role in the enterprise this year, and reflecting on this trend, we announced Mobile Connect which will run alongside Enterprise 2.0 in Boston this year.  Like social, mobile will fundamentally change the way we do business. Mobile and social are enabling new inputs, fueling vast amounts of data, and creating an opportunity for businesses to run more effectively than ever before. The tools that provide a deep, meaningful analysis of big data will be as integral to the success of these initiatives as the technologies themselves.

We are experiencing a renaissance in enterprise social software. Disruptive forces including social, mobile and better analytics are all influencing enterprise apps, reshaping them from a user’s perspective. Enterprise 2.0 events and online portfolio will continue to be at the forefront of the renaissance playing out. E2’s diligent reminder and question for 2012 attendees is:

The technology is here – is your enterprise ready?

E2 will be the place for enterprises to step back and rethink what the influences of mobile and social mean for their business, and to find out what’s next in enterprise apps. Enterprise 2.0 will continue to bring together key IT and business leaders tasked with making decisions about the future of their organization’s enterprise applications – expect E2 to continue to serve up relevant content and provide real context for attendees.

New 2012 Advisory Board

To help E2 evolve its new positioning, we’re bringing in the big guns to help us get there. Along with some of the usual suspects from previous years, we’ve added a few new folks to the Advisory Board. Say hello to our 2012 members:

	Nathan Bricklin SVP and Head of Social Strategy Wells Fargo Wholesale Banking
	Lee Bryant MD Europe Dachis Group
	Tony Byrne President The Real Story Group
	David Carr Editor The BrainYard
	Ross Fubini Advisor Kapor Capital
	Adam Graff Senior Manager, Collaboration Services Genentech
	Josh Greenbaum Principal Enterprise Applications Consulting
	Rachel Happe Principal and Co-Founder The Community Roundtable
	Irwin Lazar Vice President, Communications Research Nemertes Research
	Maribel Lopez Principal Analyst and VP, Constellation Research; Founder, Lopez Research LLC
	Oliver Marks Partner, Sovos Group and blogger ZDNet Collaboration 2.0
	Ross Mayfield Chairman and Co-founder of Socialtext; VP Biz Dev, SlideShare
	Andrew McAfee Principal Research Scientist, Center for Digital Business MIT Sloan School of Management
	Sameer Patel Partner, Sovos Group
	Sara M. Roberts Book Author and President & CEO Roberts Golden Consulting
	Andy Wang Principal Systems Architect Genentech
	Steve Wylie General Manager UBM TechWeb

New 2012 Vendor Board

E2 can learn a lot from our partners. Although we are an independent conference, ultimately every vendor in this space is encountering the same challenges and opportunities, and to create an opportunity for the conference to learn from our sponsors, for the first time in the event’s history, Enterprise 2.0 has created a Vendor Advisory Board. These folks will serve as a litmus test for ideas and weigh in on positioning. Please meet the 2012 Vendor Board:

	Lawrence Coburn CEO and Co-founder DoubleDutch
	Mike Gotta Senior Technical Solution Marketing Manager for Enterprise Social Software Cisco
	Nikhil Govindaraj VP, Products Moxie Software
	Aaron Levie Co-founder & Chief Executive Officer Box
	Andy MacMillan VP of WebCenter Product Management Oracle
	Nathan Rawlins VP of Product Marketing Jive Software
	Walton Smith Senior Associate Booz Allen Hamilton
	Jared Spataro Sr. Director SharePoint Product Management
	Ramin Vosough Vice President, Products Neudesic
	Michael Wu Principal Scientist, Analytics Lithium Technologies, Inc.
	Tim Young VP, Social Enterprise VMware

Mobile Connect

As I mentioned earlier, mobility will play a major roll in this year’s conference. Emulating the success E2 has achieved in bringing LOB and technical leaders together to ensure they’re working in lockstep, UBM TechWeb is launching Mobile Connect, the defining conference for mobility in the enterprise. The event will take place alongside Enterprise 2.0 Boston at the Hynes Convention Center, June 18 – 21, 2012.

The Enterprise 2.0 Conference has been a major force in leading the enterprise social software market, and with the announcement of Mobile Connect, UBM TechWeb continues to play a leadership role, helping people harness the opportunity mobile technology presents to change the way they do business, serve customers and go to market. Mobile is here and companies need a forum to debate and define how this disruptive technology will accelerate their business. Mobile Connect will bring together enterprise mobility thought leaders to discuss the innovations in mobile, and how forward-thinking companies are getting the technology to work for them, providing unprecedented business value. The conference will explore topics including:

• Mobile App Development
• CoIT
• Analytics
• Voice Input
• Video
• Mobile Management
• Mobile Platforms
• Enterprise app stores
• Tablets
• Location based services
• Mobilizing business processes
• Mobile Networking (WAN and WiFi)
• Bring Your Own Device
• Security and Governance.

Craig Mathias and Maribel Lopez are the Mobile Connect Conference Co-Chairs and will be driving the content for the events. E2 attendees with a full conference pass will be able to attend Mobile Connect sessions and meet with Mobile Connect sponsors on the show floor.

Digital Happenings in 2012

E2’s digital arm continues to grow. We host two virtual events per annum, and our webcasts series runs throughout the year. A couple of E2 events to note on your calendar:

• Feb 16, 2012: E2 Virtual Event; Topic: Social Analytics: The Bridge to Business Value
• September 26, 2012: E2 Virtual Event; Topic: The Power of Convergent Disruption: What’s Next in Enterprise Apps

And of course expect more great coverage from David Carr and all of our contributors over on The BrainYard.com. We’ve got a lot to look forward to and I’m excited about what lies ahead in 2012.

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