In case you missed it, Cisco took the wraps off its social/collaboration strategy yesterday at its Collaboration Summit (#ciscocollab) summit in San Francisco. Cisco fired a salvo deep into the territory of Microsoft and IBM Lotus (and to a lesser extent, Google) with its own suite of products covering messaging and social computing. Cisco also introduced numerous video and real-time collaboration products designed to broaden access to its telepresence suite, mate video with WebEx web conferencing, and easily enable inter-company collaboration.
On the social/messaging front, Cisco introduced the following new products:
In addition to all of these announcements, Cisco introduced a new UC client (on-prem, or hosted as a WebEx product) and new options for cross-company federation for video and presence (see the posts over on No Jitter for more details.)
Now comes the questions: What’s the go-to-market strategy? How do they provide support? How do they build a developer community? How do they differentiate themselves from Microsoft, IBM (and SocialText and Jive)? What’s the ROI? How do you integrate legacy applications or even potentially federate between Cisco and Microsoft collaboration applications? All these and more to be asked, and hopefully answered over the next 2 days.
TAGS Cisco Collaboration e2.0 IBM Lotus Microsoft Social
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