Jun 23rd, 2009 |
Cross posted from CloudAve - specialist cloud computing and SaaS blog
Jascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital looked at the strategies and tactics that helped put Barack Obama in the White House. Blue State is a five year old company that helps leverage social media for primarily issue or event based clients – from elections to humanitarian disasters to fundraising events.
Some statistics;
- Over 1 billion emails sent to over 13 million email addresses
- Over 1 million SMS subscribers
- Over 200000 offline events planned via the web
- Organised 35000 volunteer groups
- 14.5 million hours of YouTube content viewed
- Raised $770 million
Lessons we can learn from the online Obama campaign
- Drive Action - be true to medium, think about the use case
- Be Authentic - don’t do press release to email, send email from a person within the organisation, ensure a consistent voice
- Create Ownership - turn users into advocates, crucial to turn people into active rather than passive participants, connect people with each other, solicit ideas from the community
- Be Relevant
- Create a Strong, Open brand - consistent, professional, polished
- Measure Everything – emails, online advertising, engagement, fundraising
