June 11, 2008

Summary of coverage of the Enterprise 2.0 conference

Posted by David Spark
 

David SparkIt’s Wednesday night, the big two days of the Enterprise 2.0 conference are coming to an end. I’ve blogged a ton and shot a lot of video at the conference. The overall sentiment I’m getting from all the attendees and from all the sessions I’ve attended is that enterprise 2.0 is not there yet, but it’s going to happen, it’s inevitable. Here’s a summary of the top learnings from the conference:

  • Young people entering the workforce communicate with Web 2.0 tools. They want more than just email.
  • Cloud computing is an easy way to launch a service and scale, but it’s far from being a true utility like electricity.
  • To innovate, you need to harness the wisdom of your network. First start with your staff and then move to partners and your audience.
  • When you create a collaborate Enterprise 2.0 space, TRUST your audience. Release the desire to control. Don’t control. Even the CIA recommends this.
  • Change management. Adoption requires evangelism and constant reminders and associating Web 2.0 tools with everything you’re doing.
  • Don’t just deploy social media for the sake of deploying social media. Develop a strategic business rationale.
  • There are tons of companies that offer business social networking solutions. Some are trying to offer everything, and some are just trying to solve a single problem.
  • Allow people to engage with your company outside of your .com business address. Let them engage with your brand where they already like to go, like Facebook, MySpace, etc.

And here’s a summary of all my coverage from the event. It’s a total of 23 posts of which seven include video. Enjoy. :)

Thanks to Alex Dunne for supplying all the photos for many of the posts. Make sure you check out his entire Flickr feed.

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  • 7 Comments

7 Responses to “Summary of coverage of the Enterprise 2.0 conference”

  1. # chrisbritton 12 Jun 2008 at 6:13 am

    Thank you so much for all your hard work!

  2. # dhemleyon 13 Jun 2008 at 5:32 am

    David,

    Thank you for your excellent coverage of the Enterprise 2.0 Conference. I share the feelings you expressed in your statement, “The overall sentiment I’m getting from all the attendees and from all the sessions I’ve attended is that enterprise 2.0 is not there yet, but it’s going to happen, it’s inevitable.”

    I had a a real dj vu experience at the conference, taking me back to conversations in the mid-90′s when bright and seasoned senior level management had a hard time getting on-board with the reasons why companies should, for example, build and devote resources to a corporate website. Who’s going to access them anyway? Aren’t they just for people in academia?

    The writing for some of us at the time was written in bold lettering on the walls around us–but for some, they couldn’t see what was already coming down the pike. I think we will look back on these day with the same feelings– implementing web 2.0 technologies into the workplace with our employees, customers and partners is overwhelmingly inevitable.

    It is conferences like Enterprise 2.0 and an incredible line-up of speakers, great participants, and the demonstration of exciting applications which help move us towards the destination.

    Thanks again for your coverage and insights.

    Debbie Hemley
    http://www.impressionsthroughmedia.com

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  7. # Kerstinon 04 Aug 2008 at 4:42 am

    Hi David,
    Thanks for all this material, it’s great to have as I pick up work after vacation. Didn’t have time to finish my own notes, now I can link to your summaries and simply add comments :-)

    I recommend the CIA video, good to be reminded about how to get people started! And that the naysayers will get on board.

    / Kerstin

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