Comments on: What Is Your Social Networking Policy? http://enterprise2blog.com/2008/05/whats-your-social-networking-policy/ Enterprise 2.0 Blog Fri, 03 Jul 2009 22:36:57 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Ken McLeod http://enterprise2blog.com/2008/05/whats-your-social-networking-policy/comment-page-1/#comment-262 Ken McLeod Mon, 12 May 2008 16:41:22 +0000 http://www.enterprise2blog.com/?p=583#comment-262 Yes, indeed. We are having to do a complete about face or re-think in terms of these new paradigms of communication. Having grown up in what I like to term two-dimensioned (traditional) marketing and advertizing, it is interesting to see oldies in the game wrestling to break out of the old mold and get into the three-dimensioned world of the Internet. Early transitions from the 2D world to the 3D world were done by simply emulating posters, fliers and what have you on the web and then working to get exposure through search engines, popup ads and so on. While this has limited workability, I'd say that anyone that doesn't make the quantum leaped to embrace the web fully in all its dimensions is doomed. We used to talk about "positioning" which is the way you make something more real by comparing it in some way to something familiar as in the now famous (well, in marleting circles anyway) Avis positioning against Hertz slogan "We may be second-best ..." Now, the game is to position oneself against the cpmpetition not only by such comparisons, but also within the communication channels that have opened up through the Internet. Social Networking, actually "networking" in general, is here to stay and we have to embrace it and learn to think with it or lose out in the process of "natural selection." It's not just a matter of policy, it's a matter of survival in the modern world. Yes, indeed. We are having to do a complete about face or re-think in terms of these new paradigms of communication.

Having grown up in what I like to term two-dimensioned (traditional) marketing and advertizing, it is interesting to see oldies in the game wrestling to break out of the old mold and get into the three-dimensioned world of the Internet.

Early transitions from the 2D world to the 3D world were done by simply emulating posters, fliers and what have you on the web and then working to get exposure through search engines, popup ads and so on.

While this has limited workability, I’d say that anyone that doesn’t make the quantum leaped to embrace the web fully in all its dimensions is doomed.

We used to talk about “positioning” which is the way you make something more real by comparing it in some way to something familiar as in the now famous (well, in marleting circles anyway) Avis positioning against Hertz slogan “We may be second-best …”

Now, the game is to position oneself against the cpmpetition not only by such comparisons, but also within the communication channels that have opened up through the Internet.

Social Networking, actually “networking” in general, is here to stay and we have to embrace it and learn to think with it or lose out in the process of “natural selection.”

It’s not just a matter of policy, it’s a matter of survival in the modern world.

]]> By: Al http://enterprise2blog.com/2008/05/whats-your-social-networking-policy/comment-page-1/#comment-261 Al Mon, 12 May 2008 13:58:50 +0000 http://www.enterprise2blog.com/?p=583#comment-261 "continue to struggle to define legitimate uses" - because there are few benefits to the organization, only the individual. If its that important to these new grads, then let them access these sites on their own time. Then, we'll see how much time they devote to surfing them and what they really think of the value. Its called self improvement and its done on your own time. There's too much opportunity for goofing off. “continue to struggle to define legitimate uses” - because there are few benefits to the organization, only the individual.
If its that important to these new grads, then let them access these sites on their own time. Then, we’ll see how much time they devote to surfing them and what they really think of the value.
Its called self improvement and its done on your own time.
There’s too much opportunity for goofing off.

]]> By: Spiff http://enterprise2blog.com/2008/05/whats-your-social-networking-policy/comment-page-1/#comment-260 Spiff Mon, 12 May 2008 13:20:57 +0000 http://www.enterprise2blog.com/?p=583#comment-260 We don't allow any social networking sites. Managements figures it would allow too much time wasting idle chat. We don’t allow any social networking sites. Managements figures it would allow too much time wasting idle chat.

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